size?'s Paul Ruffles on Why Sneaker Culture Is Alive and Well in The UK

Sneaker culture, in even its etymology, is a thoroughly American phenomenon. Through basketball, hip-hop and a close association to streetwear, the re-appropriation of athletic footwear and the associated hype surrounding limited releases has, for as long as it has existed, felt an intrinsically American experience. Through the explosion of the culture in the late 1980s and '90s to the streamlined, multi-conglomerate business that it has become today it has been the Stateside market that has led...